MeLLmo Introduces RoamBi, Groundbreaking Mobile Business Application Redefines Information Interaction on the iPhone

MeLLmo, a provider of innovative mobile applications that allow users to interact with their critical business information on-the-go, today announced the availability of the RoamBi Publisher for the Force.com AppExchange. The RoamBi Publisher enables salesforce.com customers to transform their critical Salesforce CRM reports into stunning interactive visualizations for the iPhone that can be viewed with the RoamBi application. RoamBi Publisher for Salesforce CRM customers is immediately available on the Force.com AppExchange at http://www.salesforce.com/appexchange/, and the RoamBi application for the iPhone is available as a free download through the iTunes App Store at http://www.roambi.com/getroambi.

Designed from the ground up for the smartphone experience, RoamBi addresses the challenge that traditional mobile enterprise applications overlook – allowing individuals to publish information in a way that makes sense for interacting with and navigating via a mobile device. With its visual, interactive user interface, RoamBi compliments Salesforce CRM Mobile and Mobile Lite by empowering users to publish their business information to their iPhones in one click, and then access and analyze it on the go. Salesforce CRM customers also have the option to view RoamBi files while offline, in addition to easily refreshing information when connected.

“The Force.com AppExchange is an ideal platform for businesses to deploy on-demand services and applications, and we are excited to have RoamBi Publisher as the newest addition to this cloud computing ecosystem,” said Santiago Becerra, chairman and co-founder of MeLLmo Inc., makers of RoamBi. “With RoamBi, business users can unlock the true value of mobile devices, with ready access to business critical data that they can view and interact with via their iPhone.”

“The combination of CRM and interactive business data reporting in the cloud is a powerful catalyst for driving performance and for empowering sales teams to meet their quotas,” said Steve Lucas, senior vice president of Force.com marketing and ISV recruitment. “RoamBi makes this combination even more potent by bringing it to mobile devices and by enabling our customers to extend their investment in Salesforce CRM by integrating with RoamBi for the iPhone.”

Pricing and availability:

Available immediately on the Force.com AppExchange at http://www.salesforce.com/appexchange/ the RoamBi Publisher is free for Salesforce CRM customers. The RoamBi application for the iPhone is available as a free download through the iTunes App Store at http://www.roambi.com/getroambi.

About the Force.com Platform and AppExchange

Force.com is the only proven enterprise platform for building and running business applications in the cloud. The Force.com platform powers the Salesforce CRM applications, more than 800 ISV partner applications like those from CODA and Fujitsu, and more than 85,000 custom applications used by salesforce.com’s 51,800 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel.

Applications built on the Force.com platform can be easily distributed to the entire cloud computing community through the Force.com AppExchange marketplace at http://www.salesforce.com/appexchange/.

About RoamBi

RoamBi, MeLLmo’s flagship product, is a mobile application that enables individuals and businesses to transform static information, from personal spreadsheets to complex business reports, into stunning interactive visualizations that can be instantly published directly to an iPhone. Individuals and businesses wishing to learn more about publishing their information with RoamBi can find information and sign up for a free trial at www.roambi.com. The RoamBi application is available as a free download through the iTunes App Store at http://www.roambi.com/getroambi.

About MeLLmo

Founded in 2008, MeLLmo is reinventing information interaction to make sense for mobile devices. The company’s flagship product, RoamBi, is a mobile application that makes existing information easy to access, navigate and interact with on mobile devices. Headquartered in San Diego with additional offices in Santa Monica, Calif., MeLLmo’s leadership and development teams have a strong track record of entrepreneurial success and hail from companies including Apple, Business Objects, IBM, Oracle and SAP. For more information about MeLLmo visit http://www.mellmo.com.

MeLLmo is a member of Apple’s iPhone Enterprise Developer Program, and RoamBi is an AT&T Enterprise Certified Solution.

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