Social Networks are NOT Just Marketing Tools for Businesses

By February 26, 2011Other

Social networks like Facebook and Linked-In are amazing tools for creating and maintain connections while removing physical boundaries. My favorite social network is LinkedIn, because it provides a safe haven for professionals to connect. As I have found, some individuals leverage Linked-In purely as a marketing platform to push messaging; those people are short sighted. I have used Linked-In over the past 3 years as a way to harness the collective intelligence of colleagues and customers. Even more important, Linked-In has allowed me to keep in touch with the hundreds of people whom I have worked with over the years.

My organization, Centigon Solutions, has recently incorporated Linked-In as part of our process to expand our collective network. For example, inside of we have a Linked-In widget where I can instantly see the profiles for any contact in our database. I was amazed to find that I was not connected with some of our beta users, product champions, and partners. As an individual, these are the creative, forward thinking people that I want to align myself with. As a business owner our most important asset outside of our company are champions who help us introduce Centigon Solutions products in the marketplace.

How do you harness social network sites?


More posts by

Leave a Reply

All rights reserved Goodman Group LLC