Learning about technology on vendor websites is drab and boring… While marketers seem to re-use the same dictionary of terms to describe their products, the art of storytelling has been lost.

Our friends from Bank Trends have produced a video that highlights a recent trend of no-nonsense narratives that communicates what Bank Trends does very well. It also happens to include GMaps Plugin.

One of my favorite firms who produce these kind of video stories is Epipeo Studios. They have truly mastered this art and have built a very successful business to monetize story telling for technology companies.

Looking at our own marking video that explains GMaps Plugin, I know what our next marketing project will be!

What videos do you find very informative for describing products?


Author ryan@goodmangroupllc.com

More posts by ryan@goodmangroupllc.com

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