Emergence of Geo in Business Intelligence

“Geo” is on the tip of many IT managers’ tongues these days as business users from ranging from CEOs down to frontline employees are becoming increasingly comfortable with using location aware applications. On the weekends, consumers use Google Maps and Apple maps to find restaurants, search for directions, and check-in via Facebook and Foursquare on their smartphones. Monday through Friday while at work, these same “business consumers” are demanding similar location intelligence capabilities for making business decisions and increasing productivity.

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GMaps Mobile proximity filtering

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