Maps and Analytics go Together Like Peanut Butter and Jelly

In your daily routine, you’re extremely comfortable using a map on your phone, in your car, or computer. When I survey rooms of Business Intelligence professionals, 100% of the participants raise their hands when asked if they have used a map in the last 24 hours.

At work however, two reasons those same professionals don’t use maps for Business Intelligence is a lack of understanding how to use geographic information and/or having the right tools to create and distribute meaningful Location Intelligence.

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